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Johnnie Walker: Keep Walking America

In 2016, America hit a major road bump on the journey towards progress. At a time when people saw the world taking a step backward, Johnnie Walker inspired them to keep walking. With all eyes watching on the night of the election, the campaign launched. We extended the message to Americans everywhere, even taking it to the U.S.-Mexico border with the help of actor Wilder Valderrama. Then we created a cover of ‘This Land is Your Land’ with L.A. band Chicano Batman. The song was released on Spotify and iTunes, and the video debuted during the Grammy’s. When people needed to believe in progress, ‘This Land’ became not just and ad, but and anthem for all of America.

Project Roles
Copywriter, Creative Director
Company
Anomaly
Skills
Copywriting, Creative Direction
Media
Advertising, Music, Music Videos