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Farm Journal data segmentation platform

Farm Journal is the leading media outlet for the agricultural and livestock industry, with over 140 years of proprietary data. However, without a client facing product their process for providing customers with their rich segment data sets was done offline through sheets & tables only available to a handful of internal staff. Even a simple query had to be pulled by an in house data scientist, sent to a broker, then passed to their client, resulting in a 1-2 week average timeline. My team was tasked with creating Farm Journal’s first ever data querying platform for internal and consumer use to help position them as the market leader. (password: nessfolio2020)

Project Roles
Product Designer
Skills
Design, Interaction, Research, Sketch, User Research, Visual Development
Media
Products - Digital
Project Industries
Advertising
Farm Journal data segmentation platform
Farm Journal data segmentation platform
Farm Journal data segmentation platform
Farm Journal data segmentation platform