Farm Journal data segmentation platform
Farm Journal is the leading media outlet for the agricultural and livestock industry, with over 140 years of proprietary data. However, without a client facing product their process for providing customers with their rich segment data sets was done offline through sheets & tables only available to a handful of internal staff. Even a simple query had to be pulled by an in house data scientist, sent to a broker, then passed to their client, resulting in a 1-2 week average timeline. My team was tasked with creating Farm Journal’s first ever data querying platform for internal and consumer use to help position them as the market leader.
- Project Roles
- Product Designer
- Design, Interaction, Research, Sketch, User Research, Visual Development
- Products - Digital
- Project Industries