With the competitive landscape for natural and organic foods rapidly expanding, Publix looked to relaunch their GreenWise branded stores with a vibrant new identity and an expertly curated shopping experience. Utilizing the existing Publix.com back-end, our ask was to create a website focused on online ordering, a rewards program, and an overall inspiring design system.
- Project Roles
- Art Director, Designer, Product Designer, UI Designer
- Publix Super Markets
- Creative Strategy, Digital, E-Commerce, Interaction, Interactive, Retail, Sketch, Strategy, User Research, Visual Development
- Brand Guidelines, E-commerce Platforms, Interaction Designs, Product Designs, Products - Digital, UX Designs, Websites, Wireframes
- Project Industries
- Packaged Goods, Restaurant, Retail, Wine/Spirits