PlayStation - The King

The PlayStation spot, "The King" wasn't just a look into the worlds of gaming with a unique protagonist. The spot featured a hundred easter eggs hidden throughout. We rewarded gamers who discovered them by actually giving them what they found when viewing the video on Facebook. From the design of various assets to figuring out how to award these prizes, I played a number of different roles (down to choosing the scent for the hay we used to fill the prize crates).