Billo Brand Identity
Billo believes that cannabis presents a new way to bring people happiness, alleviate pain and encourage rituals of joy. They came to us to create a brand new visual identity that stood out from the cannabis category which is full of clichés. We created a visual identity that leaves behind “weed culture” signifiers and instead takes inspiration from Steamboat Springs’ abundance of nature. We created a rich palette that was inspired by nature, with a less obvious nod to the traditional green. The typography is bold and approachable and the illustrations and iconography are whimsical and optimistic.
- Project Roles
- Designer, Illustrator
- Adobe Illustrator, Adobe Photoshop
- Brand Identity, Illustrations, Logos, Squarespace Websites
- Project Industries