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Billo Brand Identity

Billo believes that cannabis presents a new way to bring people happiness, alleviate pain and encourage rituals of joy. They came to us to create a brand new visual identity that stood out from the cannabis category which is full of clichés. We created a visual identity that leaves behind “weed culture” signifiers and instead takes inspiration from Steamboat Springs’ abundance of nature. We created a rich palette that was inspired by nature, with a less obvious nod to the traditional green. The typography is bold and approachable and the illustrations and iconography are whimsical and optimistic.

Project Roles
Designer, Illustrator
Adobe Illustrator, Adobe Photoshop
Brand Identity, Illustrations, Logos, Squarespace Websites
Project Industries
Billo Brand Identity
Billo Brand Identity
Billo Brand Identity
Billo Brand Identity