IKEA Human Catalog

During a creative exchange at BBH Singapore, I worked on the 2017 Ikea Catalog campaign. We challenged Yanjaa Wintersoul (a world memory champion) to become the human catalog by memorizing every detail on the 328 pages. She did not disappoint! The teaser videos culminated in a Facebook Live event during which anyone could tune in and test her skills.

Project Roles
Art Director
Skills
Art Direction
Media
Advertising
IKEA Human Catalog
Support