Restaurant : Brand Identity & Menu Design

Spoonfed is a 1-year old restaurant located in Hollywood serving the entertainment production studios and residents nearby. The concept comes from a wonderful man and chef who believes that food is love, and therefore wants to spread his love through comfort food. I took his concept and translated it into graphics and menus that blend with the decor and ambience of the restaurant. The Brand Guide serves as a tool for them to take care of branding needs without an overhead, such as napkins, uniforms, signage, etc.