Litter is bad for everyone yet it’s still everywhere. The main issue with litter cleanup is the current perception of litter itself. Litter is messy. It’s ragged and dense. It’s an eyesore and noisy. Although litter is seen as problematic, it’s also seen as too displeasing for the everyday person to interact with. The goal is to engage the public through a unique visual language which will showcase litter cleanup in an fresh and attractive way.
The branding combats the very idea of litter by conveying a bright and modern world through simple typography, a clear grid, bold color, and stylistic imagery.
I was the lead designer and art director.
- Project Roles
- Art Director, Designer
- Independent / Self
- Adobe Illustrator, Adobe Photoshop
- Brand Guidelines, Brand Identity, Branding, Visual Designs
- Project Industries
- Startups, Technology