Pittsburgh Steelers Employee Culture Guide
Even long-established and storied brands like the Pittsburgh Steelers can find themselves in a brand identity crisis. Team management was beginning to feel that, internally, the organization was losing sight of its core values. It was important to find a way to re-establish their internal culture based on the core values that the team was founded on back in 1933. Through exhaustive interviews and a week of embedding ourselves within the Steelers organization, five core values emerged: Respect, Integrity, Humility, Family, and Grit. With these values as the basis, the idea of establishing a Steelers Employee Day was conceived. The day began with a presentation of the the core values and brand positioning, along with a video and take-away Brand Essence Guide that all employees were given to reinforce the Steelers’ values.
- Project Roles
- Creative Director, Designer
- Pittsburgh Steelers
- Creative Direction, Creative Strategy
- Books, Brand Films
- Project Industries