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Pittsburgh Steelers Employee Culture Guide

Even long-established and storied brands like the Pittsburgh Steelers can find themselves in a brand identity crisis. Team management was beginning to feel that, internally, the organization was losing sight of its core values. It was important to find a way to re-establish their internal culture based on the core values that the team was founded on back in 1933. Through exhaustive interviews and a week of embedding ourselves within the Steelers organization, five core values emerged: Respect, Integrity, Humility, Family, and Grit. With these values as the basis, the idea of establishing a Steelers Employee Day was conceived. The day began with a presentation of the the core values and brand positioning, along with a video and take-away Brand Essence Guide that all employees were given to reinforce the Steelers’ values.

Project Roles
Creative Director, Designer
Company
Pittsburgh Steelers
Skills
Creative Direction, Creative Strategy
Media
Books, Brand Films
Project Industries
Sports
Pittsburgh Steelers Employee Culture Guide
Pittsburgh Steelers Employee Culture Guide
Pittsburgh Steelers Employee Culture Guide
Pittsburgh Steelers Employee Culture Guide