SNHU Brand Refresh
I led and developed the new brand identity for Southern New Hampshire Univeristy's on-campus entity University College.
The initiative resulted in a 59% increase in campus visits in year one – driven by over 9 million television impressions, 110,000 social media click-throughs with 16.5 million impressions, 1.1 million YouTube views, and over 1 million new page engagements with snhu.edu.
- Project Roles
- Art Director, Creative Director
- Southern New Hampshire University
- Brand Strategy, Creative Direction, Creative Strategy, Design
- Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Microsites, Social Media Content
- Project Industries