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SNHU Brand Refresh

I led and developed the new brand identity for Southern New Hampshire Univeristy's on-campus entity University College. The initiative resulted in a 59% increase in campus visits in year one – driven by over 9 million television impressions, 110,000 social media click-throughs with 16.5 million impressions, 1.1 million YouTube views, and over 1 million new page engagements with snhu.edu.

Project Roles
Art Director, Creative Director
Company
Southern New Hampshire University
Skills
Brand Strategy, Creative Direction, Creative Strategy, Design
Media
Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Microsites, Social Media Content
Project Industries
Education
SNHU Brand Refresh
SNHU Brand Refresh
SNHU Brand Refresh
SNHU Brand Refresh
SNHU Brand Refresh
SNHU Brand Refresh