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Hello Happy Launch

Benefit's golden rule: don’t take yourself (nor your makeup) too seriously. This is why Benefit's instant beauty solutions are all about making beauty feel good and be fun. Because laughter is the best cosmetic, showcasing your best and most truthful self. Benefit Cosmetics are like your super funny, free-spirited, badass girlfriend. You count on them to always have your back, to break some rules and be down for a good time. We wanted to spread the laugh and were more-than-happy (pun intended) to communicate this joyful global message around 44 countries.

Project Roles
Creative Director
Benefit Cosmetics
Art Direction, Copywriting, Film Photography, Marketing Strategy
Products - Digital, Retail Designs, Social Media Content
Project Industries
Hello Happy Launch