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Fashion Care

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We pitched, won and developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.

Project Roles
Ogilvy & Mather
Copywriting, Creative Strategy
Apparel, Brand Films, Products - Digital, Retail Designs
Project Industries
Fashion Care