Coca-Cola Rio 2016 Olympic Torch Relay
The Coke Olympic Torch Relay was the biggest activation for Coca-Cola at the Rio 2016 Games. Fourteen months of creative planning, 95 days on the road, 329 cities, 36,000 kilometers traveled and an Olympic record: 1.4 million Cokes sampled. With the SRCOM’s team we co-created 6 OTR vehicles. We also did the creation of the 5 big Coke concerts, the daily 20 minutes’ presentations on City Celebration stage, a series of activation ideas and an endomarketing campaign for the Coke ambassadors while on the route. More than a project, an unforgettable journey!
- Project Roles
- Art Director, Creative Director, Designer, Event Producer, Motion Designer, Set Designer
- Adobe Illustrator, Adobe InDesign, After Effects, Art Direction, Creative Direction, Packaging Design, PowerPoint
- Brand Identity, Corporate Events, Environmental Design, Events, Illustrations, Interactive Installations, Motion Graphics, Packaging, Set Designs
- Project Industries
- Beverage, Entertainment, Music, Retail