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Coca-Cola Rio 2016 Olympic Torch Relay

The Coke Olympic Torch Relay was the biggest activation for Coca-Cola at the Rio 2016 Games. Fourteen months of creative planning, 95 days on the road, 329 cities, 36,000 kilometers traveled and an Olympic record: 1.4 million Cokes sampled. With the SRCOM’s team we co-created 6 OTR vehicles. We also did the creation of the 5 big Coke concerts, the daily 20 minutes’ presentations on City Celebration stage, a series of activation ideas and an endomarketing campaign for the Coke ambassadors while on the route. More than a project, an unforgettable journey!

Project Roles
Art Director, Creative Director, Designer, Event Producer, Motion Designer, Set Designer
Adobe Illustrator, Adobe InDesign, After Effects, Art Direction, Creative Direction, Packaging Design, PowerPoint
Brand Identity, Corporate Events, Environmental Design, Events, Illustrations, Interactive Installations, Motion Graphics, Packaging, Set Designs
Project Industries
Beverage, Entertainment, Music, Retail
Coca-Cola Rio 2016 Olympic Torch Relay
Coca-Cola Rio 2016 Olympic Torch Relay