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Bausch + Lomb cause marketing

THE BRIEF: Devise a cause marketing campaign for Soothe® eyedrops, the only eye drops (or so we were told) which are clinically proven to treat tear loss. Stopping tears. This gave us a great place to start. : : : THE SOLUTION: How many clients have spent a million dollars to give away 100,000? This campaign — which ultimately was more of an integrated platform — avoided the contradiction by activating its audience to make micro-donations. Micro-donations... Drops in a bucket... You see where we're going with this.

Project Roles
Copywriter
Company
Bausch & Lomb
Skills
Copywriting
Media
Billboards, Social Media Content, Web Apps, Websites
Project Industries
Packaged Goods
Bausch + Lomb cause marketing
Bausch + Lomb cause marketing
Bausch + Lomb cause marketing
Bausch + Lomb cause marketing