Bausch + Lomb cause marketing
THE BRIEF: Devise a cause marketing campaign for Soothe® eyedrops, the only eye drops (or so we were told) which are clinically proven to treat tear loss. Stopping tears. This gave us a great place to start.
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THE SOLUTION: How many clients have spent a million dollars to give away 100,000? This campaign — which ultimately was more of an integrated platform — avoided the contradiction by activating its audience to make micro-donations. Micro-donations... Drops in a bucket... You see where we're going with this.
- Project Roles
- Bausch & Lomb
- Billboards, Social Media Content, Web Apps, Websites
- Project Industries
- Packaged Goods