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LG OLED televisions

THE BRIEF: OLED technology is the endpoint of innovation. It is perfect. There is no richer black reproduction, no bolder contrast, no nothing at all superior to OLED technology. And, for all practical purposes, only LG can make it. Yet the premium television category is saturated with not only countless models, but TONS of disruptive marketing which other brands use to confuse consumers. We were told to cut through that using a premium voice that didn't shout at consumers. : : : THE SOLUTION: To metaphorically convey the idea that LG OLED is a small but brilliant space in a sea of inferior technology, this brand campaign shows a tiny frame of visual interest engulfed by large, mundane scenery.

Project Roles
Copywriter, Creative Director
LG Electronics
Copywriting, Design
Billboards, Magazines, Retail Designs
Project Industries
LG OLED televisions
LG OLED televisions
LG OLED televisions
LG OLED televisions
LG OLED televisions