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Reed Ex: Vision Expo

Vision Expo is a Reed property—a B2B event that is a hybrid of fashion and clinical specializing in eyewear and eyecare. We developed a 360 brand surround sound with a brand guideline as the foundation, and refined their existing logo. This brand bible was used by Reed’s internal production department and their vendors to execute show deliverables in print, video, social, experiential, and interactive. We also created big-idea structure design for their lounges, decor, and signage. Our contracted role as brand champions included: consulting, directing vendors and in-house staff, conducting market analysis, and running strategic workshops. Theme Concept Messaging Signage Ads (design and copy) Email blasts Website Illustration Image library Logo evolution Experiential

Project Roles
Art Director, Copywriter, Creative Director, Designer, Project Manager, Strategist, Writer
Company
Reed Exhibitions
Skills
3D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Content Strategy, Creative Strategy, Design Strategy, Marketing Strategy, User Behavior Research, User Research
Media
Advertising, Architectural Visualization, Brand Guidelines, Brand Identity, Branded Content, Branding, Briefs, Concept Art, Environmental Design, Events, GIFs, Infographics, Photo Illustrations, Posters, Presentations, User Flows, User Journeys, UX Designs, Web Apps, Websites
Project Industries
Advertising, B2B, Beauty, Fashion, Health/Pharma
Reed Ex: Vision Expo
Reed Ex: Vision Expo
Reed Ex: Vision Expo
Reed Ex: Vision Expo
Reed Ex: Vision Expo