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Apple - iPod Nano Remastered

Following the famous silhouette iPod ads was a tall order. I found a light graffiti artist and we used this effect, along with the bright colors of the new iPod Nano, to create an updated version of the ads. The light from the light stick recreated the slight opacity used in the silhouette ads perfectly. The campaign ran globally in every medium.

Project Roles
Creative Director
Company
TBWA\Media Arts Lab
Skills
Creative Direction
Media
Commercials - Broadcast, Products - Digital
Project Industries
Technology
Apple - iPod Nano Remastered