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Dos XX - Most Interesting Man

He once parallel parked a train. His blood smells like cologne. He can speak French… in Russian. Through his insane and impossible experiences, we all felt a little bit more interesting. This campaign was truly collaborative, with multiple writers and teams contributing scripts and ideas in every medium. We created digital experiences that let people into this world if only for a minute, like arm wrestling dead heads of state. Sales went up 22%. We put the brand on the map.

Project Roles
Creative Director
Company
Havas
Skills
Creative Direction
Media
Commercials - Broadcast, Interaction Designs, Products - Digital
Project Industries
Beer
Dos XX - Most Interesting Man