Apple - Get a Mac

Steve Jobs wanted more than 5% share of the personal computer market. That was the brief. Over many months, our small creative team came up with hundreds of ideas and pitched them to Jobs every wednesday. The winning idea perfectly set up the differences between a “Mac” and “PC” people. The Mac guy and the PC guy. Justin and John. Beautiful photo books vs spreadsheets. The campaign was called “the best campaign of the decade” by AdAge, and has won hundreds of industry awards.