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wall of possibilities

Brief: 3M wanted to show Command Strips are the better and damage-free way of hanging frames on walls. How do we demonstrate their functional superiority in a more relatable and everyday manner? Pitch-winning idea: A wall is a blank canvas, full of possibilities. The simplicity and ease of Command Strips encourage us to play, create and explore new things. A wall can change from a trivial functional structure into art, ready to be transformed into something special. Results: The advert ran across EMEA and has been viewed over 1.8 million times on YouTube.

Project Roles
Art Director, Creative Director, Designer
Company
Dare
Skills
Adobe InDesign, Art Direction, Creative Direction
Media
Scripted TV
Project Industries
Advertising, Lifestyle
wall of possibilities
wall of possibilities
wall of possibilities
wall of possibilities
wall of possibilities
wall of possibilities
wall of possibilities