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Afrocentradas - Art Show Marketing Video

Art direction, illustration, story boarding, and animation of a short film to market an art show in Buenos Aires, Argentina. Focused on addressing the goals of the client: elevating the visibility of black female artists in Argentina. Client feedback on meeting her communication goals with this video: “I consider this type of marketing and visual material as a tool to raise the perceived professionalism of the event. People sense that significant time and investment was put into its organizing. That's important for Black women artists who are often marginalized and creating in precarious situations (without funding, without beautiful institutions to present their work in, without investment for marketing materials). This this video literally increased visibility because it could be shared widely and caught people’s attention, but also increased visibility on a more structural level -- this group of women are artists and legitimate and deserve to be seen.” — Colleen Ndemeh Fitzgerald

Project Roles
Animator, Art Director, Illustrator
Company
Colleen Ndemeh, Curator
Skills
2D, Adobe Animate, Adobe Illustrator, After Effects
Media
2D Animations, Advertising
Project Industries
Advertising