Most Important Person - Enfamil

Enfamil (baby formula brand) asked us to lead the conversation about babies in a society where our little ones are sometimes stigmatized or rejected from public places. To do so, we asked people a simple question: "Who is the most important person in the world?" and misled them by asking our question around places of power: the White House, Wall Street... The national debate we created showed that people have a twisted representation of what is truly important nowadays and it allowed us to place babies at the heart of this debate.