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Most Important Person - Enfamil

Enfamil (baby formula brand) asked us to lead the conversation about babies in a society where our little ones are sometimes stigmatized or rejected from public places. To do so, we asked people a simple question: "Who is the most important person in the world?" and misled them by asking our question around places of power: the White House, Wall Street... The national debate we created showed that people have a twisted representation of what is truly important nowadays and it allowed us to place babies at the heart of this debate.

Project Roles
Copywriter
Company
McCann
Skills
Copywriting
Media
Brand Films, Branded Content, Experimental Films, Social Media Copy
Project Industries
Health/Pharma, Packaged Goods
Most Important Person - Enfamil
Most Important Person - Enfamil
Most Important Person - Enfamil
Most Important Person - Enfamil
Most Important Person - Enfamil
Collaborators