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SOLE DXB X PUMA

A Pinocchio themed piece for sneaker and lifestyle platform Sole DXB & Puma, titled “Brave, Truthful and Unselfish”. A group of illustrators were tasked with bringing a series of iconic sneakers to life. My sneaker was the Puma Disc - a shoe that became famous because of its lack of laces. The connection to Pinocchio, and his own independence from laces (puppet strings) enabled me to put a new spin on a traditional tale. The copy reads “And from that moment, Pinocchio was free from the evil clutches of Stromboli, never again to be constrained by the puppet masters controlling strings. “Look Father, no laces” the little boy exclaimed.”

Project Roles
Copywriter, Creative Director, Illustrator
Company
Puma
Skills
Adobe Illustrator, Copywriting, Creative Direction
Media
Posters
Project Industries
Fashion, Lifestyle, Sports
SOLE DXB X PUMA
SOLE DXB X PUMA
SOLE DXB X PUMA
SOLE DXB X PUMA