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When Your Car Breaks Down...

Let’s face it — when your car breaks down, your life breaks down. For this online bank, vehicle service contracts were the overlooked stepchild. The marketing team had long struggled to articulate the need. Their VSC covers auto parts that fail when your warranty falls short. The campaign lived on pre-roll, radio, and six second cut-downs for social scrollers.

Project Roles
Art Director, Copywriter, Creative Director
Company
Ally Bank
Skills
Art Direction, Comedy, Copywriting, Creative Direction, Humor, Low Budget, Radio
Media
Commercials - Radio, Commercials - Video
Project Industries
Automotive, Finance
Collaborators