We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Bridging the Dream

After helping Sallie Mae find a higher purpose than providing loans — making college happen — we created an annual program within the company to give scholarships to deserving students. The twist was getting the employees to raise the money. To help remind the company what they were doing it for, we documented the student stories in 5-minute films, and premiered them at a company-wide gathering. Visit the URL to see the whole story.

Project Roles
Art Director, Copywriter, Creative Director, Director
Company
Sallie Mae
Skills
Art Direction, Content, Copywriting, Creative Direction, Documentary, Editing, Event Management, Experiential, Filmmaking, Low Budget
Media
Advertising, Brand Films, Branded Content, Case Study Videos, Documentaries, Short Films
Project Industries
Education, Finance
Collaborators