Bridging the Dream
After helping Sallie Mae find a higher purpose than providing loans — making college happen — we created an annual program within the company to give scholarships to deserving students. The twist was getting the employees to raise the money.
To help remind the company what they were doing it for, we documented the student stories in 5-minute films, and premiered them at a company-wide gathering.
Visit the URL to see the whole story.
- Project Roles
- Art Director, Copywriter, Creative Director, Director
- Sallie Mae
- Art Direction, Content, Copywriting, Creative Direction, Documentary, Editing, Event Management, Experiential, Filmmaking, Low Budget
- Advertising, Brand Films, Branded Content, Case Study Videos, Documentaries, Short Films
- Project Industries
- Education, Finance