Seed + Auggi—#GIVEASHIT
Seed launched a media campaign for people to quite literally dump data—by sharing pictures of their excrement, hashtagged #GiveAShit.
This campaign is about science, aimed at improving gut health. Pictures will go into a private database, directed to Seed.com/poop (best viewed from your phone, if at all) and analyzed by an artificial intelligence system.
As senior designer on this project, I was involved in designing the microsite, merch, print collateral, social media assets, and the campaign video.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, After Effects, Art Direction, Figma
- Advertising, Apparel, Brand Identity, Social Media Content, Websites
- Project Industries