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Seed + Auggi—#GIVEASHIT

Seed launched a media campaign for people to quite literally dump data—by sharing pictures of their excrement, hashtagged #GiveAShit. This campaign is about science, aimed at improving gut health. Pictures will go into a private database, directed to Seed.com/poop (best viewed from your phone, if at all) and analyzed by an artificial intelligence system. As senior designer on this project, I was involved in designing the microsite, merch, print collateral, social media assets, and the campaign video.

Project Roles
Art Director, Designer
Company
Seed
Skills
Adobe Illustrator, Adobe InDesign, After Effects, Art Direction, Figma
Media
Advertising, Apparel, Brand Identity, Social Media Content, Websites
Project Industries
Health/Pharma
Seed + Auggi—#GIVEASHIT
Seed + Auggi—#GIVEASHIT
Seed + Auggi—#GIVEASHIT
Seed + Auggi—#GIVEASHIT
Seed + Auggi—#GIVEASHIT
Collaborators