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Project Rock "It Takes An Iron Will"

I got the call from DJ's team early in March. "We need you, O. DJ's dropping a new line of his not-for-candy-asses fitness gear and apparel. Plus, we're building a team of tough-as-nails ambassadors. We need your help with the campaign's organizing idea and our approach to content. And we need you to define what it takes to be part of the team. You down?" So down, DJ. Let's do this!

Project Roles
Copywriter, Creative Director, Strategist
Company
Seven Bucks Creative
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Advertising, Photography, Retail Designs, Social Media Content
Project Industries
Fashion, Lifestyle, Sports
Project Rock "It Takes An Iron Will"
Project Rock "It Takes An Iron Will"
Project Rock "It Takes An Iron Will"
Project Rock "It Takes An Iron Will"
Collaborators