We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Cheetos Museum

In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour. It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.

Project Roles
Art Director
Goodby, Silverstein & Partners
Art Direction, Conceptual, Design
Advertising, Branded Content, Microsites, Social Media Content
Project Industries
Cheetos Museum