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Cheetos Museum

In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour. It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.

Project Roles
Art Director
Company
Goodby, Silverstein & Partners
Skills
Art Direction, Conceptual, Design
Media
Advertising, Branded Content, Microsites, Social Media Content
Project Industries
Advertising
Cheetos Museum