Westin - Relaunching the Heavenly Bed

My partner and I generated all the creative, and did the creative pitch to client for 160over90's recent win of Westin Hotel's epic project: launching The Heavenly Bed 2.0

The concept: Help people see sleep as aspirational - just like their fitness routine. Then solidify Westin as the brand with the highest creds in the world of rest.

The work is currently being produced.

Project Roles
Creative Director
Company
Westin Hotels
Skills
Art Direction, Creative Direction, Design
Media
Advertising
Westin - Relaunching the Heavenly Bed
Collaborators
Support