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Makeover @ Macy's

My creative partner and I worked together to come up with this concept to promote the company's priority holiday lip sets, based loosely on the format of popular "Get Ready With Me" Youtube videos. I lead art direction of the set build, wardrobe, and post production, and provided on-set direction.

Project Roles
Art Director, Creative Director
Art Direction
Branded Content
Project Industries
Advertising, Beauty, Lifestyle, Retail
Makeover @ Macy's
Makeover @ Macy's
Makeover @ Macy's
Makeover @ Macy's