GRACE HAN - Craftsmanship

From Taiwan, the new designer leather goods brand GRACE HAN is currently only available at the flagship store in London, UK.
JL DESIGN creates a unique image language for GRACE HAN for its elegant temperament and individuality, and the industry's unique leather-made technology “signature folds”. The three-part film interprets the brand story: logo animation, inspiration, Process.

JL DESIGN uses images to design the brand in an elegant form, moving and quiet, with a perfect rhythm of softness, bringing a unique aristocratic temperament to the young women of the new generation.

credit:
Creative Director of Technology: JL Luo Shenjun
Executive Producer: Angela Moo Wu Anqi
Project Management Supervisor: Cai Jiaying, Cai Jiaying
Senior Project Manager: Guan Yingyi Guan Yingyi
Art Director: Asa Sha
Action Designer: Xu Ruiliang (TMRRW)
Accompaniment artist: Yu Jinnan, Chen Yingnan
DOP: Danto Peng Wenxing
Line Producer: Pan Huang Huang Weihao
Music: Yu Yuelun (MUSDM)