Plantó Branding

This is a branding project for a local organics delivery service. Pantó is a family-owned business and the produce comes from their sustainable family farm, the even harvest and prepare the fruits and vegetables themselves, so focusing on family, was the main goal maintaining the "from ours to yours" approach. They wanted to do something different from classic visual codes that are often used for organics and instead, focus on the happiness and positivity that comes from eating healthy. I integrated the family members as characters and used them in graphics, and brand applications.