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Hot Rod - Film Promotion

Paramount needed an unconventional way to generate buzz for the film Hot Rod. So we built a campaign around an insanely dangerous summer stunt camp for children with Samberg’s “Rod Kimble” character as the pitchman and captured it in beautiful 4:3, standard-def. Created with Seth Meyers and Andy Samberg for Paramount.

Project Roles
Creative Director, Director
Paramount Pictures
Creative Direction, Filmmaking
Hot Rod - Film Promotion