Hot Rod - Film Promotion
Paramount needed an unconventional way to generate buzz for the film Hot Rod. So we built a campaign around an insanely dangerous summer stunt camp for children with Samberg’s “Rod Kimble” character as the pitchman and captured it in beautiful 4:3, standard-def. Created with Seth Meyers and Andy Samberg for Paramount.
- Project Roles
- Creative Director, Director
- Paramount Pictures
- Creative Direction, Filmmaking