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I am my MTV - Rebrand

In 2015, MTV International launched a new rebrand, not focusing on the way the channel looks, but on the way the brand behaves and how it relates to our audience completely. We moved from “I WANT MY MTV” to “I AM MY MTV”; giving our audience control of the channel in order to create their own interpretation of the brand.

Project Roles
Art Director
MTV International
Art Direction, Broadcast, Conceptual, Creative Strategy, Design, Integrated, Visual Development
2D Animations, 3D Animations, Brand Guidelines, Branding, Case Study Videos, Key Art, Motion Graphics, Television, Websites
Project Industries
Entertainment, Media