I am my MTV - Rebrand
In 2015, MTV International launched a new rebrand, not focusing on the way the channel looks, but on the way the brand behaves and how it relates to our audience completely. We moved from “I WANT MY MTV” to “I AM MY MTV”; giving our audience control of the channel in order to create their own interpretation of the brand.
- Project Roles
- Art Director
- Company
- MTV International
- Skills
- Art Direction, Broadcast, Conceptual, Creative Strategy, Design, Integrated, Visual Development
- Media
- 2D Animations, 3D Animations, Brand Guidelines, Branding, Case Study Videos, Key Art, Motion Graphics, Television, Websites
- Project Industries
- Entertainment, Media