Mustang Customizer

The Ford Mustang Customizer was born out of a desire to let the fans try their hand at creating a vehicle that’s truly unique, truly their own. The desire was to give everyone the chance to unleash their Inner Mustang. That design took on as many other relevant platforms as possible. This included a mobile app that allowed people to customize and create on their smartphones and tablets, with just as many options and features that were offered by the site.

This all-in social experience rewarded fans with points for building cars, sharing them and challenging friends to battles – all part of the game. If they wanted to up the ante and earn even more points, they could add a wager, talk a little trash and earn some badges. Earning points toward your total meant more entries into the Battle for Your Dream Mustang contest and more chances to win the exact car you build on the Mustang customizer.