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Flo Grappling Sports Streaming Mobile App

(This is a spec project meant to demonstrate my ability) FLO GRAPPLING is a mobile streaming service for jiu jitsu junkies. Flo has a near-monopoly on streamed jiu jitsu content including a deep catalog of classic matches dating back nearly a decade. Flo is an integral part of a jiu jitsu practitioner's learning, relied upon by hobbyists and professionals alike. The challenge was that Flo's streaming service amounted to little more than a "me too" mobile offering. It was makeshift, barebones, and indiscernible from any other streaming service on the market. The solution was to create a service that suited jiu jitsu junkies specifically, and also matched the essential format of the sport; a ten-minute match between any two jiu jitsu heroes.

Project Roles
Product Designer, UI Designer, UX/IA Designer
Flo Grappling (SPEC)
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design Strategy, Digital, Human-Centered Design, Information Architecture, Interaction, Low / High Fidelity Prototyping, Principle App, Sketch, Sports, User Research
App Design
Project Industries
Entertainment, Sports
Flo Grappling Sports Streaming Mobile App
Flo Grappling Sports Streaming Mobile App