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LOCI - Know your way.

Web App - Platform Most navigation and wayfinding solutions employ step-by-step guidance to get you where you’re going. This type of interface uses a different part of our brains from the one that forms mental maps, meaning we can traverse the same routes over and over with virtual guidance and remain unable to find our way on our own. Loci’s applications work in harmony with the brain’s natural GPS to build our spatial awareness and form strong internal maps of the spaces we occupy. Without Loci, safety remains status quo: maps that people can’t read, fixtures that no one knows are there, annual evacuation drills that leave a huge portion of occupants untrained on escape routes for months at a time. There is no substitute for what Loci provides. The current alternative is not knowing and trusting that someone or something will take care of you if anything goes wrong. There are many examples of tragic structure fires, shootings and tramplings that show us how panicking crowds increase the rates of injury and death because they don’t know where to go. Too many.

Project Roles
Art Director, Creative Director, Product Designer, UI Designer
venn agency
Adobe Photoshop, Adobe XD, Art Direction, Brand Strategy, Creative Direction, Design, Interaction, Motion, Sketch
App Design, Brand Identity, Product Designs, UI Design, User Flows, User Journeys, Web Apps
Project Industries