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Diet Coke

With this campaign, we focused on labels and how you can remove the branding (i.e. "unlabeled")/barriers placed in the way of one’s true identity, and learn to celebrate your voice, strength, and self expression. We also addressed how your "labels don't define you." In terms of production, we interviewed 10 people in NYC and ATL from various backgrounds and explored their hardships, identities, and triumphs! My main role was handling all the logistics with the line producer, managing all crew payments and reconciliations, calculating all the actuals, and leading the post production process (i.e. Editorial, Flame, Color, Mix, and Conform).

Project Roles
Post Producer
Diet Coke
Post-Production, Producing
Branded Content, Documentaries