Working with the artist Khalid, his management team Right Hand, and RCA records... we were tasked with creating a mobile activation that encompassed the essence of his new album, Free Spirit. The activation had to be part photo opp, pop up shop, and meet and greet platform. We also had to make sure the elements could easily pack up and travel from city to city. For the hero NYC activation, we also partnered with Target to host the activation in one of their parking lots.