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Dick’s Sporting Goods

#WhatSportsTaughtMe Dick's Sporting Goods Foundation wanted to do a collaboration with Calia by Carrie Underwood, their exclusive private label. So what does one of the most hardworking country singers have in common with sports? Carrie Underwood played sports in school. And through our research, we found that 70% of women executives played sports in school. When you're a girl, playing sports is the most important path to success and we wanted the world to know. #WhatSportsTaughtMe dominated social media with users commenting on what sports taught them. Most importantly the Dick's Sporting Goods Foundation pledged $500,000 to save girls' sports programs across the country.

Project Roles
Creative Director
Company
Dicks Sporting Goods
Skills
Creative Direction
Media
Advertising
Project Industries
Advertising