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Taco Bell Local Market Super Bowl

Taco Bell was planning to run a national Super Bowl spot featuring big-name celebrities, influencers and seemingly "everyone" talking about how big the new Quesalupa was going to be. We took things to another level by also buying Super Bowl media in local markets for pennies on the dollar (which normally big brands can't do, but we found a loophole since Taco Bell has thousands of individual franchisees across the country.) So right after the national spot aired, we ran additional Super Bowl commercials in small markets across America that featured their (real) local celebrity advertising personalities ALSO talking about how "big" the new Quesalupa was going to be. It was a Super Bowl first, an Effie Winner, and the most fun I've ever had in Advertising.

Project Roles
Copywriter
Company
Deutsch LA
Skills
Comedy, Copywriting, Humor
Media
Commercials - Broadcast, Commercials - Video, Television
Project Industries
Advertising, Restaurant
Collaborators