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"The Real Cost" Anti-Smoking Campaign

Helped to concept and develop ideas to launch the digital campaign, website design rebrand, and social media content to successfully increase the awareness of the harmful effects of tobacco to America’s youth and decrease the number of underage smokers for the FDA anti-smoking initiative. “The Real Cost” campaign prevented up to 587,000 youth ages 11 to 19 from initiating smoking and educated 10 million at-risk teens in the United States.

Project Roles
Art Director
Art Direction
Advertising, Social Media Content, Visual Designs, Websites
Project Industries
Advertising, Government, Health/Pharma
"The Real Cost" Anti-Smoking Campaign
"The Real Cost" Anti-Smoking Campaign
"The Real Cost" Anti-Smoking Campaign