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Branded content package - Harper’s Bazaar x Gucci

As Editorial and Branded Content Director for Harper’s Bazaar, I ideated this content package in partnership with Gucci, timed around the launch of Gucci Bloom, the latest fragrance from the Italian luxury fashion brand. The content saw the creation of an urban garden in New York’s Times Square, which was the backdrop for an A-list photo shoot starring Gucci Creative Director Alessandro Michelle, actress and brand face Dakota Johnson and model Hari Hef and model, artist and photographer Petra Collins. The shoot was accompanied by a print feature in the magazine and digital activation – allowing the public to take a selfie at the garden on the day and post to social media.

Project Roles
Content Producer, Creative Director, Editor (Brand/Content), Editor (Copy), Executive Producer
Company
Harper’s Bazaar, Gucci
Skills
360° Video, Brand Strategy, Content, Copywriting, Creative Direction, Digital, Media Strategy, Social Media Strategy
Media
Editorial Writings, Social Media Content
Project Industries
Advertising, Fashion, Lifestyle
Branded content package - Harper’s Bazaar x Gucci
Branded content package - Harper’s Bazaar x Gucci