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Levi's: Cut of Legends

We needed to reintroduce a classic Levi's jean to a modern audience. We created a TV spot that tells the story of the legends who defined them on the gritty streets of New York City in the 70’s, and evolved it to show the modern legends defining them today.

Project Roles
Art Director, Copywriter
Company
Draft FCB
Skills
Art Direction, Conceptual, Copywriting
Media
Advertising, Commercials - Video
Project Industries
Advertising, Retail
Levi's: Cut of Legends