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Target Everyday

There is a unique feeling you only get when you shop for style at Target. It’s a discovery that turns an ordinary moment into an extraordinary one. It’s a feeling so good consumers starting nicknaming Target “Tar-zhay.” But with competitors trying to get rid of in-store shopping for good, Target needed to put a stake in pop culture and remind people of the irreplaceable magic of shopping at Target. So we created a fall style campaign to evoke the spirit of “Tarzhay” without Target ever explicitly saying it. The colorful, poptimistic visuals are all based around words that rhyme with Tar-zhay—allowing consumers to ultimately fill in the blank themselves and say: “Tarzhay” in their minds.

Project Roles
Mother New York
Art Direction, Broadcast, Conceptual, Copywriting, Digital, Outdoor, Social, Social Media Strategy , Stunts, TV
Project Industries
Advertising, Retail
Target Everyday