For the first new Folgers equity campaign in over 30 years, we were asked to create emotional stories centered around coffee that take place in the home, and play out over extended periods of time. Not exactly a huge space to play in but, shot with director Pete Riski, the campaign came out feeling like a study of close relationships that are built "one morning and one cup at a time."
- Project Roles
- Art Director, Creative Director
- Adobe Photoshop, Creative Direction, Creative Strategy
- Project Industries
- Beverage, Packaged Goods