National Park Foundation
This was the launch spot for the National Park Foundation. We wanted to showcase the variety of places in the park system, from historic to natural. We took particular effort to avoid the use of any CGi. Everything here was done in camera, with a body painter who matched our distinct backgrounds. The shoot itself was my all-time most memorable--a grueling and life-changing coast-to-coast adventure.
After launching with a :60, cut downs of our individual character stories were shared via social and pre-roll. We then followed up with a robust integrated campaign that featured print, out of home, social and banners.
- Project Roles
- Creative Director
- National Park Foundation
- Adobe Photoshop, Creative Direction
- Advertising, Billboards, Social Media Content, Television
- Project Industries
- Government, Non-Profit, Travel/Tourism