Storyboarding Brand Videos for OXO + The Shed

I partnered with the creative content studio, The Shed, to help their client, OXO, bring their products to life. Working on a total of 153 product features, I created comprehensive storyboards that The Shed used as their guide during production. After being immersed in the product benefits from the client, I created a storyline for each product so potential shoppers understood how it would benefit their process. I worked with both The Shed and OXO to further refine these until the products were shot in-studio. For the shoot, I was available on set to ensure that the video’s intent was being carried out once on its feet. For these purposes, the storyboards included a description of each shot with the action, angle, and props outlined, the features/benefits that would be highlighted, and sample copy for each video. Check out OXO’s website + YouTube channel for a peek at what we created.